Responsible Marketing Policy

Your Best Partners is committed to responsible, transparent, lawful, and fair marketing of iGaming products.

The purpose of this Policy is to ensure that all promotional activity carried out by Affiliates:

• protects users from misleading advertising;
• prevents underage exposure to gambling content;
• supports responsible gambling standards;
• avoids false or exaggerated claims;
• complies with applicable laws, advertising rules, and platform policies;
• protects the reputation of Your Best Partners and its Partner Websites.

Affiliates must ensure that all promotional activity is honest, clear, accurate, and not misleading.

All advertising must present gambling as adult entertainment only. Affiliates must not present gambling as:

• a guaranteed way to make money;
• a financial solution;
• a job or income source;
• a way to recover losses;
• a low-risk or risk-free activity;
• a guaranteed winning opportunity;
• a solution to debt or financial problems.

Affiliates must not create false urgency, fake scarcity, fake testimonials, fake reviews, fake awards, fake licenses, or any other misleading impression.

Affiliates are solely responsible for ensuring that their marketing activity complies with all applicable laws, regulations, advertising standards, platform rules, and gambling-related restrictions in every country, region, or channel where they promote.

Affiliates must not target or accept traffic from countries, regions, platforms, or channels where gambling promotion is prohibited or restricted without proper authorization.

If the Affiliate is unsure whether a specific traffic source, geo, creative, or channel is allowed, the Affiliate must obtain written approval from Your Best Partners before launch.

All marketing must be directed only to individuals of legal gambling age.

Affiliates must not target, appeal to, or intentionally expose gambling content to minors.

Affiliates must not use:

• cartoon characters aimed at children;
• school, college, or youth-related imagery;
• child-like graphics or mascots;
• teenage influencers;
• content popular mainly with minors;
• language, visuals, or formats designed to attract minors.

Where appropriate, Affiliates must display an 18+ notice or a higher legal age notice if required in the target market.

Affiliates must promote gambling as entertainment, not as a source of income.

Where required by law, platform rules, or Your Best Partners instructions, Affiliates must include responsible gambling information, age notices, and applicable disclaimers.

Recommended responsible marketing lines include:

• 18+ only. Play responsibly.
• Gambling can be addictive. Please play responsibly.
• Terms and conditions apply.
• Bonus terms apply.
• Availability may depend on your location.

Affiliates must not encourage excessive gambling, chasing losses, risky behavior, emotional betting, or irresponsible play.

Affiliates must not use or publish claims such as:

• guaranteed win;
• 100% winning strategy;
• risk-free gambling;
• easy money;
• make money from home;
• beat the casino;
• secret betting algorithm;
• fixed match;
• sure bet;
• loophole;
• no chance to lose;
• earn daily income;
• turn €10 into €1,000;
• gambling as investment;
• recover your losses today.

Any similar wording that suggests guaranteed profit, financial certainty, or manipulation of gambling outcomes is strictly prohibited.

Affiliates must present bonuses, promotions, and offers accurately.

Affiliates must not hide or misrepresent important conditions, including:

• minimum deposit;
• wagering requirements;
• maximum bonus amount;
• maximum win limit;
• expiry period;
• eligible games;
• excluded markets;
• country restrictions;
• KYC or verification requirements;
• payment or withdrawal restrictions.

If a bonus is promoted, the Affiliate must include a clear indication that bonus terms and conditions apply.

Affiliates must not advertise expired, unavailable, altered, or unapproved offers.

Affiliates must use only approved creatives, links, landing pages, texts, banners, logos, and brand materials unless they receive prior written approval from Your Best Partners.

Affiliates must not modify approved materials in a way that changes the meaning, offer, risk message, responsible gambling notice, or brand presentation.

Custom creatives, advertorials, comparison pages, video scripts, influencer integrations, email campaigns, and push campaigns may require prior written approval.

Your Best Partners may request removal or correction of any creative at any time.

The following marketing methods are prohibited unless expressly approved in writing:

• spam email;
• spam SMS;
• spam push notifications;
• fake reviews;
• fake comparison websites;
• fake news articles;
• unauthorized influencer posts;
• illegal streaming traffic;
• piracy traffic;
• adult illegal content;
• hate or violent content;
• malware, phishing, or deceptive redirects;
• traffic masking;
• cookie stuffing;
• forced clicks;
• bots or automated traffic;
• self-referrals;
• incentivized registrations;
• cashback for deposits without approval;
• paid-to-register traffic;
• giveaways linked to deposits without approval;
• misleading “free money” offers;
• brand bidding without approval;
• competitor brand bidding without approval;
• use of unauthorized promo codes;
• traffic from underage audiences.

Influencers, streamers, Telegram admins, community owners, and social media partners must clearly disclose promotional relationships where required by law or platform rules.

Influencer content must not:

• show underage-looking people gambling;
• suggest gambling success is guaranteed;
• encourage reckless deposits;
• show gambling as a solution to life problems;
• target vulnerable users;
• use fake wins;
• use edited balances or fake screenshots;
• claim personal profit if it is not true;
• hide sponsorship or paid promotion where disclosure is required.

Live streams, short videos, and social posts must follow the same responsible marketing standards as websites and paid ads.

Affiliates using paid advertising are responsible for complying with the rules of each platform, including search engines, social networks, ad networks, native ad platforms, push networks, and programmatic platforms.

Affiliates must not run paid campaigns that:

• violate platform gambling policies;
• use unauthorized brand keywords;
• misrepresent the offer;
• target prohibited geos;
• target minors;
• hide the advertiser or landing page;
• use misleading cloaking;
• use fake endorsements;
• bypass platform compliance controls.

Your Best Partners may request access screenshots, campaign IDs, ad previews, landing page URLs, targeting settings, and traffic reports for review.

Affiliates operating SEO, review, or comparison websites must ensure that content is accurate, updated, and not misleading.

Reviews must not present fictional experience as real experience.

Ratings, rankings, scores, awards, and “best casino” claims must be based on a transparent and reasonable methodology.

Affiliates must not falsely claim that an offer is licensed, regulated, exclusive, officially endorsed, or independently verified unless this is true and approved.

Outdated bonus information must be updated or removed promptly.

Affiliates must not send email, SMS, push notifications, messenger campaigns, or similar direct marketing unless:

• the Affiliate has obtained valid user consent;
• the communication complies with applicable laws;
• users can unsubscribe or opt out;
• the sender is clearly identified;
• the content has been approved where required;
• the campaign does not mislead users.

Your Best Partners may request evidence of consent, campaign samples, delivery logs, and unsubscribe mechanisms.

Affiliates must comply with applicable data protection, privacy, and cookie laws.

Affiliates must inform users about tracking technologies where required and must obtain consent where applicable.

Affiliates must not collect, store, sell, or misuse personal data in connection with the Affiliate Program.

Affiliates must not share personal data with Your Best Partners unless a lawful basis exists and, where required, a separate data agreement is in place.

Your Best Partners may monitor Affiliate activity at any time.

Monitoring may include review of:

• websites;
• landing pages;
• ads;
• social posts;
• Telegram channels;
• influencer content;
• email campaigns;
• push campaigns;
• traffic sources;
• ad account screenshots;
• analytics data;
• creative materials;
• user complaints;
• player behavior;
• conversion quality.

The Affiliate must provide requested information within the timeframe specified by Your Best Partners.

Failure to cooperate may result in payment hold, commission adjustment, campaign suspension, or account termination.

If the Affiliate breaches this Policy, Your Best Partners may take one or more of the following actions:

• request immediate correction or removal of content;
• suspend tracking links;
• reject traffic;
• withhold commissions;
• cancel CPA payments;
• extend the Hold Period;
• reduce or adjust commission;
• convert the Affiliate to a lower Revenue Share model;
• recover previously paid commissions;
• terminate the Affiliate Account;
• de-tag referred players;
• report unlawful activity to relevant platforms, payment providers, or authorities where required.

The action taken will depend on the severity, frequency, impact, and risk of the breach.

The following violations may lead to immediate termination and forfeiture of unpaid commission:

• underage targeting;
• fraudulent traffic;
• fake registrations;
• self-referrals;
• stolen payment traffic;
• bonus abuse traffic;
• chargeback schemes;
• cloaking or traffic masking;
• illegal geo targeting;
• fake license or regulator claims;
• guaranteed win claims;
• fixed match or loophole claims;
• spam campaigns;
• refusal to remove prohibited content;
• failure to provide traffic source proof.

The Affiliate is fully responsible for the actions of its employees, contractors, sub-affiliates, media buyers, influencers, agencies, networks, and any third parties used to generate traffic.

The Affiliate must ensure that all third parties involved in promotion comply with this Policy.

The Affiliate remains liable for any breach caused by third parties acting on its behalf.

Your Best Partners may update this Policy at any time.

The latest version will be published on yourbest.partners or made available through the Affiliate Account.

Continued participation in the Affiliate Program after an update means acceptance of the updated Policy.